What Are Solo Email Ads?
A quick list or solo email ad is a one-time email blast sent on behalf of another party to their own email list, typically for a fee. Typically this is a flat-fee or performance based.
The ‘quick list’ component actually refers to a list that has already been built, but by someone else. This is not the same as purchasing an email list where you do get the email and contact information of people.
The list being emailed to is created, owned and maintained by the person or company you are paying. You do not have access to their list as the email is sent by the person or company who owns it.
You will typically provide the sender with the copy you want to appear in the email. In some cases, the sender may choose to edit your copy or write their own.
Now that we are on the same page of what solo ads are, let’s dive into some details.
Build Your List By Using These Opt-In Incentives
People receive loads of emails today and there should be a really good reason for them to sign up on your list. Simply making a proposal to email a subscriber every time you have a sale is not going entice the user to opt-into your list. The need for a solo ads opt-in incentive is the prospect of an additional advantage so that it will persuade subscribers to divulge their contact details so that they get emails from you.
The best kind of opt-in incentive in solo ads will attract a prospect’s attention, and that attractiveness will overcome their apprehensiveness to give out their personal information.
The following lists seven different ways you can get a visitor to give you his email address for your list building using solo ads. These ways don’t have anything to do with “creating” a newsletter.
i. Launch A Newsletter – The First Opt-In Incentive
Start an online newsletter that people can subscribe to. An online newsletter can truly be a profitable tool in your business. Through an online newsletter you can make yourself seem like an expert in your field, especially by your prospective customers and subscribers. Besides which, an online newsletter will help you build your opt-in list with solo ads.
A newsletter will build credibility and that will attract people to you. This in turn will make you seem more professional than your fellow competitors who offer similar products using just solo ads. Developing a relationship with your prospective clients will help you make sales, and the consumer will feel more comfortable buying from you than from your competitor who doesn’t give them anything. After all, it is easier to buy a product from someone you know than someone you have absolutely no relationship with. This is one of the reason people buy highly targeted solo ads with high prices.
A newsletter will fit the profile of most businesses and it will help you create an email list using solo ads, which is absolutely essential to your business needs. Unfortunately, some businesses are not made for newsletters. For example, if your business is a “hole digging” business, then a newsletter may not be the answer. After all there is only so much you can talk about when referring to “hole digging”. Besides very few people would be interested in signing up for a newsletter that has information on “hole digging”.
The truth is that many people end up unsubscribing to newsletters because they find them uninteresting and boring. This means that if you are considering starting a newsletter for the sole purpose of creating a prospective mailing list with your solo ads, you should reconsider. There are, after all, many means of getting your email addresses. You should only start a newsletter, if you feel that you can keep adding new and interesting information to your newsletter, information that pertains to your industry.
ii. Allow A Free Download in solo ads – The Second Opt-In Incentive
If your product is software then providing a free download through solo ads is a great option to offer your prospects, and get them to give you their email address. If you offer a free trial period, say of about 30 days, then you will get your prospective user to try your product, and they may want to purchase the full version. Because they have downloaded the trial version and you got their email address in the process, you can send them solo ads offering a discount on the full version. This makes your offer seem even more appealing.
It is not as difficult as you might think, making people buy a full version of a software program after having downloaded a trial version through solo ads. You can install a registration feature that comes up after the trial period has expired, where the user needs to insert the registration code in order to continue using the program, or the trial version can lack certain features that only the full version has, etc.
iii. Offer A Free Course- The Third Opt-In Incentive
A great way to get prospective subscribers to give you their email address is to offer them a free ecourse on an interesting subject. After all, people love it, when they are given free items. If it is right for your business you can give the customer the first course right on the website before the opt-in to establish trust and give value right away. By offering a free ecourse you will also become an expert in your field, which will make people believe in you and your product.
You might even consider sending different parts of the free ecourse by solo ads at different times, that way you will continue to be on the subscriber’s mind all the time.
In fact, you could send them the ecourse over the span of a month by sending a different section each week. That means your company would influence the prospective customer four times over the course of a month. Giving your products more exposure and causing them to buy your product.
The ecourse can contain a variety of elements. You can include video, text, audio files, use whatever medium that helps your cause. You are not bound by media when you use solo ads, because you can send your reader to the website where the ecourse is located by offering them a link.